Buying Ocado (OCDO.L), the loss-making British online grocer, would give Amazon.com (AMZN.O) the model for cutting-edge customer service it would need to crack the market for selling groceries. And if anyone can make money selling food online, it is surely the world's biggest internet retailer, which could add its enormous catalogue of general merchandise goods to the range of products customers could buy with their regular grocery shop. The question is, will it take the plunge?
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