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Monday, March 28, 2011

EBay buys GSI for $1.96 billion to take on Amazon, (NASDAQ: EBAY), (NASDAQ: GSIC)

EBay Inc (EBAY.O) plans to buy e-commerce company GSI Commerce (GSIC.O) for $1.96 billion in cash in a bid to draw more buyers and sellers to its online marketplaces and win more business from large store chains. EBay said on Monday it offered GSI shareholders $29.25 per share, a 50.9 percent premium over its closing price on Friday. Shares rose by the same amount in Monday's Nasdaq trading. EBay shares were down 2.7 percent. GSI owns Web businesses such as Rue La La, which offers one-day-only Web deals to its members, and ShopRunner, a members-only online shopping service that offers free shipping. It also provides retailers with technology, payment processing and customer care services for their e-commerce sites.

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