Green Mountain Coffee Roasters Inc, maker of the popular Keurig single-cup coffee brewer, said on Wednesday that the Coca-Cola Co had bought a 10 percent stake in it for $1.25 billion and would help launch Green Mountain's planned cold drink machine.Shares in Green Mountain soared 40.7 percent to $113.81 in extended trading, while those of its likely new rival, SodaStream International Ltd, tumbled 10.6 percent to $32.01.Under their 10-year agreement, Green Mountain and Coca-Cola will collaborate on the development and introduction of Coca-Cola products on Green Mountain's planned cold beverage machine that will serve both carbonated and non-carbonated beverages, including soft drinks, tea and juice.The new machine will carry products from multiple brands, Green Mountain's President and Chief Executive Brian Kelley said on a conference call with reporters.
Green Mountain Coffee Roasters, Inc. (GMCR) is a specialty coffee and coffee maker. Shares of GMCR traded higher by 0.92% or $0.74/share to $80.88. In the past year, the shares have traded as low as $42.25 and as high as $89.66. On average, 3307180 shares of GMCR exchange hands on a given day and today's volume is recorded at 13103097.
SodaStream International Ltd., formerly Soda-Club Holdings Ltd. Shares of SODA fell by 1.27% or $-0.46/share to $35.79. In the past year, the shares have traded as low as $35.27 and as high as $77.80. On average, 1145010 shares of SODA exchange hands on a given day and today's volume is recorded at 2400130.
Source