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Tuesday, October 28, 2014

Taco Bell, fast-food rivals push toward mobile ordering, (NYSE: MCD)

Taco Bell on Tuesday debuted its mobile app that allows customers to place an order, customize their food, access special offers and pay from their phones.The move from the chain owned by Yum Brands Inc comes as restaurants, including McDonald's Corp and , seek to use mobile technology to ring up more sales and speed up service."We believe mobile ordering and payment is the biggest innovation since the drive-thru," Taco Bell President Brian Niccol said in a statement.Taco Bell's website as well as its Twitter, Tumblr and Facebook social media accounts went "dark" ahead of the announcement, showing nothing but black space, in a bid to drum up interest among the 18- to 34-year-old Millennial generation that spends about $95 billion annually on meals and snacks away from home.

McDonald?s Corporation franchises and operates McDonald?s restaurants in the global restaurant industry. Shares of MCD traded higher by 0.64% or $0.59/share to $92.60. In the past year, the shares have traded as low as $89.34 and as high as $103.78. On average, 5996410 shares of MCD exchange hands on a given day and today's volume is recorded at 5083030.