Keurig Green Mountain Inc will sell Dr Pepper Snapple Group Inc's soda pods for its at-home cold beverage system, Keurig Cold, expected to be launched this year.Shares of Keurig, which did not disclose the financial terms of the deal, rose about 3 percent to $131.22 in premarket trading.Dr Pepper's beverage brands include Snapple, 7-Up and Schweppes.Keurig is betting on a niche market for home-made cold beverages that it says could become bigger than the single-serve hot beverage market. Cold beverage systems allow consumers to make carbonated and non-carbonated beverages at home.
Keurig Green Mountain, Inc., formerly Green Mountain Coffee Roasters, Inc. Shares of GMCR fell by 1.95% or $-2.53/share to $127.19. In the past year, the shares have traded as low as $74.44 and as high as $158.87. On average, 1737690 shares of GMCR exchange hands on a given day and today's volume is recorded at 2293327.
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