Twitter Inc on Tuesday said it will purchase Indian mobile phone marketing start-up ZipDial, reportedly for $30 million to $40 million, as the U.S. microblogging service looks to expand in the world's second-biggest mobile market. Bengaluru-based ZipDial gives clients phone numbers for use in marketing campaigns. Consumers call the numbers and hang up before connecting and incurring charges, and then receive promotion-related text messages.The start-up's clients include International Business Machines Corp, Yum! Brands Inc's KFC and Procter & Gamble Co 's Gillette.The service capitalises on a local tradition of communicating through so-called missed calls. A person may give a friend a missed call to signal arrival at an agreed destination, for instance, without having to pay the cost of a phone call.Such "unique behaviour" was behind ZipDial, the start-up said in a statement announcing the Twitter deal.
International Business Machines Corporation (IBM) is an information technology (IT) company. Shares of IBM traded higher by 1.66% or $2.57/share to $157.14. In the past year, the shares have traded as low as $150.50 and as high as $199.21. On average, 5352570 shares of IBM exchange hands on a given day and today's volume is recorded at 5756041.
Twitter, Inc. (Twitter) is a global platform for public self-expression and conversation in real time. Shares of TWTR traded higher by 1.03% or $0.38/share to $37.31. In the past year, the shares have traded as low as $29.51 and as high as $67.24. On average, 22316500 shares of TWTR exchange hands on a given day and today's volume is recorded at 14966077.
Source
