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Monday, February 14, 2011

Starbucks, Green Mountain in partnership talks-source, (NASDAQ: SBUX), (NASDAQ: GMCR)

Starbucks Corp (SBUX.O) and Green Mountain Coffee Roasters (GMCR.O)have been in "ongoing partnership negotiations", a source close to the talks told Reuters on Monday, sending Green Mountain stock surging. Starbucks, the world's biggest coffee chain, wants to be a big player in the new and fast-growing single-serve coffee segment that Green Mountain currently dominates with its Keurig one-cup brewers. Starbucks on Sunday said it planned to announce a new product for the single-cup coffee market in the near future, reviving speculation of a tie-up between the two companies.

Source