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Monday, March 7, 2011

LVMH snaps up jeweller Bulgari in 3.7 billion eur deal, (BULG), (LVMH)

French luxury group LVMH Moet Hennessy Louis Vuitton SA will take over Italy's Bulgari SpA (BULG.MI) in an 3.7 billion-euro all-share deal, paying a premium of almost 60 percent for the high-end watches and jewellery maker. LVMH (LVMH.PA), the world's number-one luxury goods company, will add Bulgari to its stable of brands -- that includes Louis Vuitton handbags, Chaumet jewellery and Krug champagne -- in order to tap surging demand from emerging markets. Bulgari has long been seen as a potential target after it embarked on major investments when its sales were falling in the 2009 spending slump.

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