News Corp (NWSA.O) is likely to have to hike its offer for BSkyB (BSY.L) to more than 875 pence per share to win over investors who are ready to test Rupert Murdoch's nerve over the strategically important asset. More than 9 months after the media tycoon made his initial approach to the pay-TV group, BSkyB shareholders could be in a strong position as News Corp appears to want a quick deal. "If Rupert sees something he likes he tends to pay up for it," Peel Hunt analyst Patrick Yau told Reuters. "We've seen that. But he'll be cautious of looking like he's overpaying."
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