Brazilian billionaire Eike Batista and IntercontinentalExchange Inc (ICE.N) introduced an electricity trading platform meant to modernize power marketing in the fast-growing South American nation. The trading platform, called BRIX, is slated to be launched in June and is expected to boost transparency of power pricing in Brazil, Batista and ICE said on Tuesday. In Brazil, generation capacity is seen rising close to 65 percent in the decade to 2019 as expanding industries and a growing middle class use more electricity. "This will be like the Facebook of the electricity sector," said Eike Batista, head of the EBX industrial conglomerate that includes electricity, oil, mining and shipbuilding companies. "This means leaving the analog era and entering the digital era."
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