Dish Network Corp (DISH.O) won Blockbuster Inc (BLOAQ.PK) in a bankruptcy auction for $320 million, further broadening its business beyond satellite TV and setting up a possible showdown with Netflix. Dish, the second-largest U.S. satellite TV company after DirecTV (DTV.O), trumped at least three other bidders, including activist investor Carl Icahn, for the one-time leader in video rentals. Dish said the deal, which includes more than 1,700 Blockbuster stores, gives it new ways to market its services.
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