After Expedia Inc (EXPE.O) completes its announced plan to split into two public companies this year, the spun-off TripAdvisor will likely find more favor on Wall Street than its former parent. Shares of Expedia rose 13 percent on Friday as analysts hailed the online travel agency's separation plan as a way to unlock potential value. TripAdvisor, which sells ad revenue on its sites that feature travel reviews, has been the growth engine at Expedia in recent quarters and is seen as the part of the company with more exciting prospects.
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