William Hill (WMH.L), Britain's biggest bookmaker, will move into the U.S. gaming market for the first time after agreeing to buy two American sports betting businesses for $39 million. William Hill, which has around 2,300 betting shops in Britain and Ireland, said it would pay $18 million in cash for Nevada-based American Wagering Inc (AWI) and $21 million for the Cal Neva sportsbook division, which is a part of the Sierra Development Company. "These acquisitions mark William Hill's entry into the strategically important US market, taking a leading position in sports-betting," William Hill's Chief Executive Ralph Topping said in a statement. "We see significant opportunities for growth by investing in Nevada and arising from the combination of these businesses."
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