EBay (EBAY.O) is hunting for acquisitions to speed up its development of image recognition and augmented reality features as the online retailer and auctioneer seeks to capitalise on the potential of mobile phones to help consumers make impulse purchases. Image recognition, which rival Amazon.com (AMZN.O) already has, would allow users to photograph an object with their phone, send the image to eBay, find a match in the online store and purchase it within seconds -- before losing interest. Steve Yankovich, head of eBay mobile, told Reuters his division had the company's full support to spend money on innovative technology, as the fastest growing part of eBay which is helping to renew the 15-year-old company's image. Augmented reality features could allow users to see themselves in items of clothing they might want to buy, picture a car they like in different colours, or see what kind of light a lamp would shed in their living room.
eBay Inc. (eBay) bring together buyers and sellers every day on a local, national and international basis through a range of Websites. Shares of EBAY traded higher by 2.16% or $0.645/share to $30.565. In the past year, the shares have traded as low as $19.06 and as high as $35.35. On average, 9964600 shares of EBAY exchange hands on a given day and today's volume is recorded at 22684446.
Amazon.com, Inc. (Amazon.com) is a customer-centric company for three primary customer sets: consumers, sellers and enterprises. Shares of AMZN traded higher by 0.27% or $0.5/share to $188.05. In the past year, the shares have traded as low as $105.80 and as high as $206.39. On average, 5260840 shares of AMZN exchange hands on a given day and today's volume is recorded at 3715390.
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