Shares of IAG fell by 1.43% or $-0.44/share to $30.26. Industrial Alliance Insurance and Financial Services Inc. is trading at a price to book ratio of 1.17. This indicates that the shares are relatively cheap compared to book value which means the market is pricing in going concern value. The PEG is 1.1 suggesting that the shares are attractively priced relative to the firm's growth rate. The price to sales ratio came in at 0.38. Hence, the firm is extremely cheap relative to its top line sales figures. On average, 161322 shares of IAG.TO exchange hands on a given day and today's volume is recorded at 67384. These financial metrics combined make this company seem undervalued. Value investors may have an eye on this one, especially if the stock gets cheaper.