Liz Claiborne Inc said it is changing its name to Fifth & Pacific Companies to reflect the sale of its namesake brand, and to focus on its core brands.The owner of the Juicy Couture, kate spade and Lucky Brand, which has been revamping itself to cut debt, said it will begin trading as Fifth & Pacific Companies Inc under the symbol "FNP" on the New York Stock Exchange.The change will be effective on or about May 15, the company said.Liz Claiborne has sold, licensed, or closed a bunch of underperforming brands in recent years and switched its attention to its own retail stores.
Liz Claiborne, Inc. (Liz Claiborne) designs and markets a portfolio of retail-based brands, including JUICY COUTURE, KATE SPADE, LUCKY BRAND and MEXX. Shares of LIZ remained unchanged at $8.61. In the past year, the shares have traded as low as $4.02 and as high as $9.18. On average, 3753510 shares of LIZ exchange hands on a given day and today's volume is recorded at 0.
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