A new app lets shoppers flipping through retail flyers purchase items that catch their eye using image recognition technology. The iOS app Pounce allows shoppers to scan images they spot in print media with their device's camera, then purchase the item online directly from the retailer running the advertisement."We are able to match an image with an actual product available online," said Avital Yachin, chief executive of BuyCode, Inc, the Tel Aviv, Israel-based company that developed the app, one of a growing number of apps using image recognition to bridge the physical and online worlds of e-commerce."Our vision is to allow purchasing of any product in any print ad," he said, adding that the company plans to expand to catalogs, magazines and billboards.The Pounce app recognizes products that its retailing partners, which include Staples Inc, Target Corp , Toys "R" Us Inc and Ace Hardware Corp , sell online.
Staples, Inc. (Staples) is an office products company. Shares of SPLS remained unchanged at $14.20. In the past year, the shares have traded as low as $10.57 and as high as $17.30. On average, 7491500 shares of SPLS exchange hands on a given day and today's volume is recorded at 0.
Target Corporation (Target) operates in three segments: U. Shares of TGT remained unchanged at $64.35. In the past year, the shares have traded as low as $58.01 and as high as $73.50. On average, 4273510 shares of TGT exchange hands on a given day and today's volume is recorded at 0.
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