Facebook Inc will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter. The ads will play automatically in users' news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp's upcoming film "Divergent," according to the newspaper. ()Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.
Facebook, Inc. (Facebook) is engaged in building products to create utility for users, developers, and advertisers. Shares of FB traded higher by 0.92% or $0.49/share to $53.81. In the past year, the shares have traded as low as $22.67 and as high as $54.83. On average, 77827400 shares of FB exchange hands on a given day and today's volume is recorded at 85118520.
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