Oracle Corp, the world's No. 2 business software maker, said it would purchase cloud-based marketing software maker Responsys Inc in a deal valued at $1.5 billion.The offer of $27 per share represents a premium of about 38 percent to Responsys' Thursday closing. Responsys shares were trading at $26.94 on the Nasdaq on Friday.Responsys makes cloud-based software that businesses use to manage their marketing campaigns across e-mail, mobile and the Internet.Oracle, led by Larry Ellison, is boosting its cloud software business to fend off competition from nimbler rivals such as Salesforce.com, who offer Internet-based software products at prices that often undercut Oracle.
salesforce.com, inc. is a provider of enterprise cloud computing and social enterprise solutions. Shares of CRM traded higher by 1.26% or $0.67/share to $53.74. In the past year, the shares have traded as low as $36.09 and as high as $58.37. On average, 4870390 shares of CRM exchange hands on a given day and today's volume is recorded at 2396673.
Responsys, Inc. (Responsys) is a provider of on-demand software and professional services. Shares of MKTG traded higher by 38.68% or $7.55/share to $27.07. In the past year, the shares have traded as low as $5.61 and as high as $20.33. On average, 432561 shares of MKTG exchange hands on a given day and today's volume is recorded at 21271844.
Source
