Wind Mobile, one of the smallest players in Canada's wireless market, said on Thursday it was offering a new low-cost unlimited U.S. roaming plan, a traditionally lucrative niche for its much larger competitors.Wind, backed by Europe's Vimpelcom Ltd, said it would offer customers unlimited data, talk and text while traveling in the United States for C$15 ($13.42) a month.The offer is a direct challenge to Canada's three largest mobile operators - Rogers Communications Inc, BCE Inc's Bell, and Telus Corp - who charge much more to keep their customers connected while south of the border."While wireless prices in the Canadian marketplace remain very high, we at Wind Mobile continue to challenge expectations and offer our customers real value," Wind's chief operating officer, Pietro Cordova, said in a statement.
Rogers Communications Inc. (RCI) is a diversified public communications and media company. Shares of RCI traded higher by 1.26% or $0.52/share to $41.91. In the past year, the shares have traded as low as $38.32 and as high as $51.98. On average, 303148 shares of RCI exchange hands on a given day and today's volume is recorded at 152103.
VimpelCom Ltd. (VimpelCom) is a holding company. The Company operates in Mobile Telecommunications Businessand Fixed-Line Telecommunications and Fixed Internet Business. Shares of VIP remained unchanged at $9.65. In the past year, the shares have traded as low as $9.56 and as high as $14.74. On average, 2290210 shares of VIP exchange hands on a given day and today's volume is recorded at 2626851.
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