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Thursday, March 6, 2014

Comcast buys advertising startup Freewheel for $360 million, (NASDAQ: DISH), (NYSE: TWC), (NYSE: TWX), (NASDAQ: VIAB)

Comcast Corp, the entertainment and cable group, said on Thursday it bought Freewheel, a startup that personalizes and inserts online video ads for media clients, as it tries to boost its digital advertising business. The companies did not reveal financial details but a source familiar with the transaction valued it at $360 million.Freewheel's website said its clients range from media companies such as 21st Century Fox Inc and Viacom Inc to Comcast competitors like Dish Network Corp and DirecTV.Freewheel's investors include Steamboat Ventures, Turner Broadcasting System, DirecTV, Battery Ventures, and Foundation Capital.Comcast recently agreed to acquire Time Warner Cable Inc for $45.2 billion.

DISH Network Corporation is a pay-television (TV) provider, with approximately 13. Shares of DISH traded higher by 2.3% or $1.39/share to $61.87. In the past year, the shares have traded as low as $33.79 and as high as $60.98. On average, 2673740 shares of DISH exchange hands on a given day and today's volume is recorded at 1267082.

Time Warner Cable Inc. (TWC) is a provider of video, high-speed data and voice services in the United States with systems located in five geographic areas: New York State, the Carolinas, Ohio, Southern California and Texas. Shares of TWC traded higher by 0.41% or $0.575/share to $141.68. In the past year, the shares have traded as low as $89.00 and as high as $147.28. On average, 3513420 shares of TWC exchange hands on a given day and today's volume is recorded at 1143647.

Time Warner Inc. (Time Warner) is a media and entertainment company. Shares of TWX traded higher by 0.57% or $0.39/share to $68.87. In the past year, the shares have traded as low as $55.17 and as high as $70.77. On average, 5440430 shares of TWX exchange hands on a given day and today's volume is recorded at 2132314.

Viacom Inc. (Viacom) is an entertainment content company that connects with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. Shares of VIAB traded higher by 0.85% or $0.74/share to $87.87. In the past year, the shares have traded as low as $59.33 and as high as $88.47. On average, 2580670 shares of VIAB exchange hands on a given day and today's volume is recorded at 881649.



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