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Friday, May 9, 2014

Apple sings a different tune with Beats deal, (NASDAQ: AAPL)

Apple Inc's plan to pay $3.2 billion for Beats Electronics, which makes headphones and has an up-and-coming streaming music service, may herald a bolder use of its swelling cash pile and galvanize the iPhone maker's move into wearables. Investors are still struggling to make sense of why CEO Tim Cook would break Apple's decades-long tradition of relatively minor acquisitions of about $200 million to $400 million. Most observers say it's going after a mix of technology and music industry talent in an effort to revive digital music sales.Shares in the iPhone maker, which have been stuck mostly at or below $600 for over a year, ended 0.4 percent lower at $585.50 in the first day of trading after the news broke. Apple failed to comment on the deal, which sources have said may still fall through.Some analysts said the planned acquisition would be in line with Apple's other classic efforts to give consumers what they never knew they wanted -- a key tenet of the late Steve Jobs. While not a fan of streaming music, he believed music was integral to the mobile experience. But Apple's year-old stab at music streaming, iTunes Radio, has failed to catch on broadly.Streaming music services generally rely on software algorithms to put together lists of tunes. Beats claims a customized system that uses software relies and "handpicked" playlists. Analysts point out the potential for Apple to tailor recommendations to a listener's mood or activity, as future wearables measure such things as heart rate, sunlight and noise.

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Shares of AAPL fell by 0.42% or $-2.4475/share to $585.54. In the past year, the shares have traded as low as $388.87 and as high as $604.41. On average, 9903560 shares of AAPL exchange hands on a given day and today's volume is recorded at 10409514.