Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.The deal is expected to drive better pricing and targeting, said Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group."Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying."
Omnicom Group Inc. (Omnicom) is a holding company, providing professional services to clients through multiple agencies. Shares of OMC traded higher by 0.49% or $0.34/share to $70.06. In the past year, the shares have traded as low as $59.70 and as high as $76.87. On average, 2051500 shares of OMC exchange hands on a given day and today's volume is recorded at 2624884.
Twitter, Inc. (Twitter), is a global platform for public self-expression and conversation in real time. Shares of TWTR traded higher by 0.03% or $0.01/share to $30.51. In the past year, the shares have traded as low as $29.51 and as high as $74.73. On average, 17528300 shares of TWTR exchange hands on a given day and today's volume is recorded at 25238060.
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