The following are the top stories on the New York Times business pages. Reuters has not verified these stories and does not vouch for their accuracy. * Even after a year post Tumblr's acquisition by Yahoo! Inc , the biggest issue bothering Tumblr's Chief Executive David Karp is: how to generate significant revenue growth from the blogging service. But rather than slap banner ads and risk a mutiny from users, the company is working with advertisers to encourage them to create their own Tumblr pages and come up with creative material - also known as native advertising - that fans can interact with. (r.reuters.com/teq98v)* HBO's popular TV series Game of Thrones has generated a lot of buzz among its coveted demographic of younger, wealthier viewers. But with no televised advertisements during the show, companies are trying to reach viewers through their smartphones, tablets and laptops with social media posts. (r.reuters.com/veq98v)
Yahoo! Inc. (Yahoo!) is a global technology company. Shares of YHOO traded higher by 0.99% or $0.36/share to $36.87. In the past year, the shares have traded as low as $23.82 and as high as $41.72. On average, 20961000 shares of YHOO exchange hands on a given day and today's volume is recorded at 22454080.
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