AT&T Inc's planned takeover of DirecTV has been touted as a deal that will redefine video and broadband, but translating that to reality for a potential 70 million subscribers could take a while. Combining the second-largest U.S. wireless carrier with the No. 1 satellite TV provider could give the merged company greater leverage to negotiate prices with sellers of TV programming. One exciting benefit to consumers, AT&T has said, involves new service packages with DirecTV, Internet and home phone on one bill."We all know from a customer standpoint the more you bundle the more advantageous it is from a value standpoint, from a pricing standpoint," AT&T Chief Executive Randall Stephenson said on a media call on Sunday.But SNL Kagan cable analyst Ian Olgeirson pointed out that sale prices for new customers who sign up for combined services tend not to last. "Where we've seen the industry be aggressive is in the bundled promotions and not on regular rates and I don't think this changes that," he said.
AT&T Inc. (AT&T), is a holding company. The Company is a provider of telecommunications services. Shares of T fell by 0.65% or $-0.23/share to $35.27. In the past year, the shares have traded as low as $31.74 and as high as $37.17. On average, 30445700 shares of T exchange hands on a given day and today's volume is recorded at 32568876.
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