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Wednesday, June 25, 2014

Chipmaker Audience buys startup to boost smartphone sensor technology, (NASDAQ: ADNC)

Chipmaker Audience Inc is acquiring a Silicon Valley startup in hopes of helping build smartphones that can figure out what you need at any time of the day, or even how you're sleeping at night. Audience announced late on Tuesday it is paying $41 million for Sensor Platforms, which creates algorithms that help analyze data from sensors on smartphones and other mobile devices.Mixing Sensor Platforms' technology with its own audio processing expertise could give Audience a leg up in improving how smartphones and other gadgets interpret what activities their owners are doing and how to help them.Samsung and other manufacturers are packing gyroscopes, cameras, microphones, barometers and other sensors into smartphones. But those sensors drain battery power, and app developers are trying to find more ways to use them.Audience wants to design low-power chips that build on its audio expertise by analyzing data from several sensors at once. Chief Executive Peter Santos used sleep analysis as an example.

Audience, Inc., is a provider of voice and audio solutions that improve voice quality and the user experience in mobile devices. Shares of ADNC fell by 2.85% or $-0.35/share to $11.95. In the past year, the shares have traded as low as $8.86 and as high as $14.02. On average, 152855 shares of ADNC exchange hands on a given day and today's volume is recorded at 149617.