Tango, the popular mobile messaging app, said Tuesday it has struck deals with media companies including AOL and Vevo to distribute content in a new effort to differentiate itself in the hotly contested mobile messaging sector. Tango said its 200 million users worldwide will be able to browse new "Channels" for entertainment, news, sports and other categories to discover articles, videos and songs. Content providers so far include music streaming service Spotify, AOL properties including the Huffington Post and Dailymotion, the video repository.For Tango, the media partnerships are critical for its ambitions to become an online media hub - and a differentiating feature from other messaging services such as Whatsapp, the startup acquired by Facebook Inc in a $19 billion deal this year.Whatsapp, for instance, has focused exclusively on improving its text-based messaging service, while China's Tencent Holdings service WeChat touts the games it offers.Tango co-founder Eric Setton said having unique and rich content would provide a unique draw for users. At the same time, Tango's messaging service provided the ideal platform to distribute content for media companies, he argued.
Facebook, Inc. (Facebook) is engaged in building products to create utility for users, developers, and advertisers. Shares of FB traded higher by 4.52% or $2.84/share to $65.72. In the past year, the shares have traded as low as $23.26 and as high as $72.59. On average, 66138700 shares of FB exchange hands on a given day and today's volume is recorded at 67604592.
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