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Monday, September 8, 2014

Electrolux to boost U.S. presence with $3.3 billion GE Appliances buy, (NYSE: WHR)

Sweden's Electrolux said on Monday it had agreed its biggest ever deal, buying General Electric Co's appliances business for $3.3 billion in cash to boost its presence in North America and take on rival Whirlpool Corp. "GE's premium, high-quality appliances complement our own iconic brands and will enhance our presence in North America" said Keith McLoughlin, CEO of Electrolux, in a statement."The acquisition, which is our largest ever, strengthens our commitment to the appliance business and also provides Electrolux with the scale and opportunity to accelerate our investments in innovation and global growth."Electrolux, which sells under brands such as Frigidaire, AEG and Zanussi as well as its own name, is already the world's second-largest home appliance maker after Whirlpool, but has lagged its larger rival in the United States with Europe its strongest market.Electrolux said deal would be financed by a bridge facility and that it would undertake a rights issue corresponding to approximately 25 percent of the consideration following completion of the acquisition.

Whirlpool Corporation (Whirlpool) is a manufacturer and marketer of home appliances. Shares of WHR fell by 1.29% or $-1.98/share to $152.01. In the past year, the shares have traded as low as $124.39 and as high as $160.01. On average, 1178860 shares of WHR exchange hands on a given day and today's volume is recorded at 1081457.