Dish Network Corp is not averse to buying traditional TV ads to woo young viewers away from their cable or satellite subscriptions to its less costly Sling TV streaming service.Dish's marketing campaign, "Take Back TV", will also include buys on mobile and social platforms and through device distribution partners like Roku and Amazon.com Inc."Millennials do consume a great deal of TV," said Glenn Eisen, chief marketing officer for Sling TV. "Our goal is to target millennials and be on the media they consume."Sling TV is aimed at adults 18 to 35 years old who want to pay $20 a month for a slimmed down service that is cheaper than most cable or satellite subscriptions.
Amazon.com, Inc. (Amazon.com) serves consumers through its retail websites and focus on selection, price, and convenience. Shares of AMZN traded higher by 1.06% or $3.13/share to $298.42. In the past year, the shares have traded as low as $284.00 and as high as $408.06. On average, 4189290 shares of AMZN exchange hands on a given day and today's volume is recorded at 2612522.
DISH Network Corporation is a pay-television (TV) provider, with approximately 13. Shares of DISH fell by 0.31% or $-0.21/share to $68.46. In the past year, the shares have traded as low as $53.72 and as high as $79.57. On average, 2274730 shares of DISH exchange hands on a given day and today's volume is recorded at 1858898.
Source
