U.S. online retailer Amazon.Com (AMZN.O) is to buy the 58 percent of British DVD and games rental firm Lovefilm it does not already own for an undisclosed price, it said on Thursday. Lovefilm, whose Europe-focused business has a similar model to U.S. video rental firm Netflix Inc (NFLX.O), has built a movie rental-by-post business and has also started streaming digital movies. "Lovefilm and Amazon have enjoyed a strong working relationship since Lovefilm acquired Amazon Europe's DVD rental business in 2008," Greg Greeley, Amazon's Vice President of European Retail, said.
Source
