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Tuesday, February 8, 2011

PRESS DIGEST - New York Times business news - Feb 8, (NYSE: AOL)

The following were the top stories in The New York Times business pages on Tuesday. Reuters has not verified these stories and does not vouch for their accuracy. * AOL Inc (AOL.N) is trying to remake itself, yet again. In buying the liberal news commentary site, The Huffington Post, AOL is trying to meld its disparate content sites, attract traffic and increase advertising revenue. * The Huffington Post broke into public consciousness based on its namesake and Arianna Huffington's A-list Rolodex, but it never would have merited a $315 million payday if those gilded elements had not been married to sophisticated technology and careful brand management. Arianna Huffington was the company's face, but just as essential was the sophisticated technology and careful brand management of Kenneth Lerer. * As more and more advertising dollars flow to the Web and to mobile devices, demand for popular and prolific online content producers like The Huffington Post, is rising. The market for online advertising is expected to increase 14 percent, to $51.9 billion, this year, according to the research firm Borrell Associates.

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