As investors impatiently await initial public offerings from LinkedIn, Groupon, Facebook and other hot Web start-ups, some lesser-known software technology companies are quietly positioning themselves to tap the public markets this year. Companies such as Jive Software, Trustwave and Brightcove may not be household names, but their growth rates have soared over the last few years, paving the way to a possible public markets exit over the next few months, several people close to the discussions have said. "Companies that focus on areas like social networking, cloud, virtualization, online content distribution and storage will be the leaders in attracting both public and strategic investor attention," said one top New York financial adviser, who focuses on technology.
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