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Friday, March 25, 2011

Yellow Media to sell unit to PE firm for about $745 mln

Media and marketing company Yellow Media Inc said it will sell its unit Trader Corp to funds advised by private equity firm Apax Partners for about $745 million in cash to focus on its core business. "We want to focus our efforts on the acceleration of our digital transformation," Yellow Media said in a statement. Trader Corp, formed in June 2006, brings out about 160 publications and 22 websites on automotive, real estate, general merchandise and employment.

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