Nivea maker Beiersdorf (BEIG.DE) is renewing efforts to win back customers and boost profit, concerned that its largest shareholder could seek an exit if it fails, three people familiar with the company's thinking said. "Beiersdorf must deliver in 2012, 2013. If we don't, our major shareholder could lose patience," one of the sources, who works for Beiersdorf, told Reuters on Friday. Maxingvest, the vehicle through which the Herz family owns just over 50 percent of Beiersdorf, has repeatedly stressed that its investment in Beiersdorf, which issued two profit warnings late last year, is a long-term one. However, the Beiersdorf share price has barely improved since the time of its investment in 2003, leading to speculation anger is growing within the Herz family.
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