Nielsen Holdings NV, known for its television viewership ratings, agreed to purchase media and marketing research firm Arbitron Inc in a deal worth $1.26 billion. The $48 per share offer represents a 26 percent premium to Arbitron's Monday close on the New York Stock Exchange.
Arbitron Inc. (Arbitron) is a media and marketing information services firm primarily serving radio, advertisers, advertising agencies, cable and broadcast television, retailers, out-of-home media, online media, mobile media, telecommunications providers, and print media. Shares of ARB remained unchanged at $38.04. In the past year, the shares have traded as low as $32.34 and as high as $39.98. On average, 109140 shares of ARB exchange hands on a given day and today's volume is recorded at 0.
Nielsen Holdings N.V. is a global information and measurement company. Shares of NLSN remained unchanged at $29.62. In the past year, the shares have traded as low as $25.02 and as high as $32.07. On average, 1191210 shares of NLSN exchange hands on a given day and today's volume is recorded at 0.
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