Nielsen Holdings NV, known for its television viewership ratings, agreed to purchase Arbitron Inc , the top provider of radio station audience ratings in the United States, for $1.26 billion in cash.The $48 per share offer represents a 26 percent premium to Arbitron's Monday close on the New York Stock Exchange. Shares of the company were trading just below the offer price before the bell on Tuesday."Arbitron will help Nielsen better solve unmeasured areas of media consumption, including streaming audio and out-of-home," Nielsen Chief Executive David Calhoun said in a statement."The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen's priorities."
Arbitron Inc. (Arbitron) is a media and marketing information services firm primarily serving radio, advertisers, advertising agencies, cable and broadcast television, retailers, out-of-home media, online media, mobile media, telecommunications providers, and print media. Shares of ARB remained unchanged at $38.04. In the past year, the shares have traded as low as $32.34 and as high as $39.98. On average, 109140 shares of ARB exchange hands on a given day and today's volume is recorded at 600.
Nielsen Holdings N.V. is a global information and measurement company. Shares of NLSN remained unchanged at $29.62. In the past year, the shares have traded as low as $25.02 and as high as $32.07. On average, 1191210 shares of NLSN exchange hands on a given day and today's volume is recorded at 0.
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