Apple Inc has acquired social media search and analytics startup Topsy, an unusual purchase for a hardware-focused company that has made few forays into social networking. Apple confirmed the acquisition but would not say why it bought the company, which specializes in analyzing Twitter data and providing insights into current sentiment on a variety of topics.The Wall Street Journal, which reported the news earlier, cited people familiar with the deal as saying Apple forked over more than $200 million."Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," spokeswoman Kristin Huguet said.Topsy did not respond to requests for comment.
Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Shares of AAPL fell by 0.87% or $-4.84/share to $551.23. In the past year, the shares have traded as low as $385.10 and as high as $594.59. On average, 12257900 shares of AAPL exchange hands on a given day and today's volume is recorded at 16857728.
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