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Wednesday, February 5, 2014

Coca-Cola takes $1.3 billion stake in Green Mountain, (NASDAQ: GMCR), (NASDAQ: SODA)

Green Mountain Coffee Roasters Inc, maker of the popular Keurig one-cup coffee brewer, said on Wednesday the Coca-Cola Co had bought a 10 percent stake in it for $1.25 billion and would help launch Green Mountain's new cold drink machine planned for release as soon as October.Shares of Green Mountain soared 42 percent to $114.85 in extended trading, while those of its likely new rival, SodaStream International Ltd, retreated 3.9 percent to $34.39.Under their 10-year agreement, the companies will collaborate on the development and introduction of Coca-Cola products on Green Mountain's upcoming machine that will serve both carbonated and non-carbonated beverages, including soft drinks, tea and juice.Green Mountain's Keurig machine popularized the use of pods - small packets containing everything from coffee, tea or hot chocolate powder - for easy, in-home, one-cup brewing of hot drinks. The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

Green Mountain Coffee Roasters, Inc. (GMCR) is a specialty coffee and coffee maker. Shares of GMCR traded higher by 0.92% or $0.74/share to $80.88. In the past year, the shares have traded as low as $42.25 and as high as $89.66. On average, 3405820 shares of GMCR exchange hands on a given day and today's volume is recorded at 13653591.

SodaStream International Ltd., formerly Soda-Club Holdings Ltd. Shares of SODA fell by 1.27% or $-0.46/share to $35.79. In the past year, the shares have traded as low as $35.27 and as high as $77.80. On average, 1168270 shares of SODA exchange hands on a given day and today's volume is recorded at 2485712.



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