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Wednesday, July 2, 2014

Budweiser maker strengthens trademark position with Czech buy, (NYSE: BUD)

The global brewer behind the U.S. Budweiser lager has moved to strengthen its ownership of the name, making a small acquisition in the Czech city whose rival brew fought for years over rights to one of the world's best-known brands. Anheuser-Busch InBev SA ABI.BR> said it had bought a brewery called Samson in the southern Czech city of Budweis, German language name of Ceske Budejovice and home to Budejovicky Budvar, a state-owned brewery that makes Budvar, or Budweiser.The two companies have battled in hundreds of legal disputes over the past century over trademarks such as Budweiser or Bud and AB Inbev uses the shortened version of the name in some markets. But the acquisition shows AB Inbev still wanted to bolster its position regarding the brand."While the 2013 EU-wide trademark registration for Bud already ensured AB InBev has virtually world-wide protection for either the Bud or Budweiser brands, the acquisition further strengthens AB InBev's legal position, particularly as it relates to the Budweiser brand," AB InBev said.Budvar, which says it holds 380 trademarks in 101 countries, said the acquisition from Cyprus-based firm Taurus One Ltd would not affect its position in trademark disputes.

Anheuser-Busch InBev SA, formerly Anheuser-Busch InBev SA/NV, is a brewing company. Shares of BUD fell by 0.14% or $-0.16/share to $114.78. In the past year, the shares have traded as low as $86.06 and as high as $116.65. On average, 1199110 shares of BUD exchange hands on a given day and today's volume is recorded at 1114739.