Kroger Co said it would purchase online retailer Vitacost.com Inc for about $280 million in a bid to expand its online presence. The biggest U.S. supermarket operator's $8 per share offer repre4sents a 27.3 percent premium to Vitacost shares' Tuesday closing of $6.28 on the Nasdaq.
The Kroger Co. is a retailer in the United States. Shares of KR traded higher by 0.2% or $0.1/share to $49.53. In the past year, the shares have traded as low as $35.13 and as high as $50.20. On average, 3485270 shares of KR exchange hands on a given day and today's volume is recorded at 2740834.
Vitacost.com, Inc. (Vitacost) is an online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, natural personal care products, pet products, sports nutrition and health foods. Shares of VITC traded higher by 0.32% or $0.02/share to $6.28. In the past year, the shares have traded as low as $5.11 and as high as $9.40. On average, 96832 shares of VITC exchange hands on a given day and today's volume is recorded at 73676.
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